Strategic Consulting for Sports Organisations

From community clubs to professional teams, sports organisations face unique challenges that generic business advice can’t solve. We bring strategic consulting expertise specifically tailored to the sports sector, combined with real experience working with rugby clubs, sporting goods retailers, and sports facilities across Scotland.

Understanding Sports Business Challenges

Sports organisations operate differently from traditional businesses.

You’re balancing:

• Performance and commercial objectives – winning vs revenue generation

• Community expectations with financial sustainability
• Seasonal revenue patterns and cash flow management

• Fan engagement alongside commercial partnerships

• Facility utilisation and operational efficiency

• Governance requirements unique to sports bodies

Most business consultants don’t understand these complexities. We do.

Sound familiar? Let’s discuss your specific challenges.

Our Sports Sector Experience

We’ve worked with:

• Community rugby clubs – strategic planning and funding applications

• Sporting goods retailers – operational reviews and growth strategies

• Sports facilities – utilisation optimisation and revenue diversification

• Community sports organisations – governance and sustainability planning

Our Diagnostic Approach for Sports Organisations

We start by understanding what’s really holding your organisation back – not just the obvious challenges, but the underlying strategic issues that others miss.

Common symptoms we investigate:

• Declining membership or attendance

• Cash flow challenges despite activity

• Facility underutilisation
• Volunteer burnout and retention issues

• Struggling to attract commercial partnerships

• Governance and decision-making conflicts

What we often discover:

• Revenue streams aren’t aligned with organisational strengths

• Facilities aren’t optimised for multiple revenue opportunities
• Community engagement strategies lack commercial integration

• Governance structures don’t support growth ambitions

• Strategic planning isn’t connected to operational reality

Fan Experience & Commercial Analytics

Modern sports organisations succeed by understanding their fans and optimising every touchpoint. We combine strategic consulting with emerging analytics expertise to help you create exceptional fan experiences that drive commercial success.

Our fan experience approach includes:

• Fan journey mapping and experience optimisation

• Engagement strategy development across all touchpoints
• Commercial opportunity identification through fan insights

• Data-driven marketing and communication strategies

• Facility and event experience enhancement

• Fan satisfaction measurement and improvement programmes

Analytics capabilities: Currently advancing our analytics expertise through MSc in Marketing Analytics at University of Stirling (completing September 2026), bringing cutting-edge analytical approaches to sports consulting including fan behaviour analysis, commercial performance measurement, and predictive insights for strategic planning.

Perfect for sports organisations ready to:

• Move beyond gut feeling to data-driven fan engagement

• Optimise commercial opportunities through better fan understanding

• Create measurable improvements in fan satisfaction and retention

• Develop competitive advantages through strategic use of analytics

Ready to bring data-driven insights to your sports organisation?

Strategic Consulting That Fits Your Sports Organisation

Your Strategic Start - £295

Perfect for: Clubs, committees, or sport orgs wanting a fast, honest review before chasing funding, restructuring, or new projects.

Timeline: 1 week

Includes:

Traffic light scorecard on ops, finance, membership, community engagement, volunteers
Review of club plans, basic budget, and performance data
2–4 page snapshot report (straightforward, actionable—not council-speak)
30-min follow-up call: direct answers, not waffle
Next-step priorities to fix/improve (not a generic template)

Your Strategic Partnership - £995 per month

Perfect for: Volunteer-led orgs or clubs with paid staff looking for regular, practical advice and external discipline to stay on-target.

Recommended journey: 6 months (quarterly reviews)

Includes:

Monthly “board call” (or management session): progress check, questions answered
Quarterly planning review: tweak goals, update action plans
Ongoing feedback on fundraising, sponsorship, fan engagement, or operational improvement
On-demand phone/email support for emerging issues
Toolbox of templates/checklists for club operations and growth

Your Strategic Transformation - £2,495 per month

Perfect for: Professional clubs, governing bodies, or ambitious teams ready to transform both on and off the pitch—focused on professionalisation, major growth, and putting fans at the heart of your strategy.

Typical engagement: 12 months (aligned to your season or financial year)

What’s included:

Dedicated strategic partner providing weekly support (remote and, where possible, in-person across the UK)
Deep-dive review and overhaul of club structure and governance
Board-level guidance and transparent reporting
Leadership development and mentoring for executives, board, or committee
Complete commercial strategy—including fan engagement, matchday experience, digital innovation, ticketing, membership, sponsorship, and hospitality
Fan-centric operational transformation: facilities, supporter journeys, communication channels, events, and accessibility
Performance analytics: dashboards and practical reporting focused on both footballing results and supporter satisfaction
Stakeholder management: connecting your club with community, sponsors, leagues, and fan groups
Change management through major transitions: ownership, promotion, new venues, or significant rebrands—with fans always prioritised
Tailored club playbooks and strategic action plans, all built around delivering sustainable value to your supporters

Designed for clubs and bodies with bold ambitions—those committed to raising standards on the pitch and in the stands. Not for day-to-day admin or small-scale fixes.

Bespoke Sports Projects

Perfect for: Professional clubs, governing bodies, or ambitious organisations with unique requirements—be it rapid turnaround, independent review, major bid support, or change nobody else will tackle.

What’s included:

Fully customisable scope, rapid response
Senior-level advice and delivery “in the trenches” alongside your team
Fast diagnosis, clear proposals, and upfront project costings
Discretion and confidentiality as standard

Timeline: By agreement—from one-off interventions to longer-term support

Not sure where your project fits?

Get in touch for a confidential discussion—if it matters to your club, it matters to us.

Why Sports Organisations Choose Beyond Reasonable

✓ Sports sector experience – we understand the unique challenges you face

✓ Diagnostic-first approach – we find root causes, not just symptoms

✓ Commercial and community balance – we help you achieve both objectives

✓ Cross-industry insights – we bring fresh perspectives from other sectors

✓ Practical solutions – recommendations that work in the real world of sports

✓ Scottish focus – understanding of local sports landscape and funding opportunities

Common Sports Organisation Transformations

Wales Deaf Rugby Union Commercial & Strategy Leadership

Challenge: Commercial development and strategic planning for national deaf rugby organisation
Solution: Commercial and strategy leadership including revenue generation, partnership development, and strategic planning initiatives
Result: Enhanced commercial capabilities and strategic framework development (Current role)

Professional Football Club Strategic Review

Challenge: Comprehensive strategic planning and development requirements
Solution: Complete strategic review and planning for professional football club operations
Result: Strategic framework delivered to support club development and operational excellence

Community Rugby Club Transformation

Challenge: Limited revenue streams and facility development requirements
Solution: Grant funding research and acquisition strategy, facilities improvement planning, and revenue diversification programme
Result: Successful funding secured and strategic development completed (June 2020 – July 2024)

Ready to Transform Your Sports Organisation?

Most sports organisations struggle with the same underlying issues – balancing performance with commercial success, engaging community whilst building revenue, and optimising facilities whilst maintaining sporting excellence.

Our diagnostic approach uncovers what’s really holding your organisation back, then creates a practical roadmap for sustainable growth that honours both your sporting and commercial objectives.

Free 30-minute consultation to discuss your sports organisation’s challenges and determine the best strategic approach.

Serving sports organisations across Scotland and the UK